In October, 2010, the Institute of Medicine (IOM) launched its landmark report on the nursing workforce in America, The Future of Nursing: Leading Change, Advancing Health. This historical report, developed by the committee on the Robert Wood Johnson Foundation (RWJF) Initiative on the Future of Nursing at the Institute on Medicine had as its focus the role of nursing and nursing education to address the needs of rapidly changing, diverse populations with complex health care needs and increased demands for care. In response to the report, The Future of Nursing™ Campaign for Action is a collaborative effort to implement solutions to these challenges, and to emphasize the part that nursing can play to improve quality health care in the United States. The campaign is organized by RWJF in collaboration with AARP and the Center to Champion Nursing in America.

The WI Action Coalition, as a partner with the Campaign for Action, is transforming health and health care through nursing, and building a healthier Wisconsin. Backed by AARP Foundation, AARP, and the Robert Wood Johnson Foundation, the Future of Nursing: Campaign for Action is working in every state to mobilize nurses, health providers, consumers, educators, and businesses to strengthen nursing on multiple fronts. Our goals are based on recommendations from the Institute of Medicine’s Future of Nursing report.